This news means
that yes, Dick’s felt the shock of the boycott, but it was mitigated by increases elsewhere.
I maintain that this increase was a short-term boost driven largely by anti-gunners desperate to counter the boycott by gun rights advocates. I also maintain that it’s not sustainable.
I think Dick’s knows this, too. Despite the evidence it had to have been seeing internally, the company still hired lobbyists to push for a federal ban on the very same guns it vowed to remove completely from its stores. This sounds like it knows what is driving these sales and it’s not expecting it to last.
And it shouldn’t.
Anti-gunners are pouring through the doors–either in physical space or the internet–and making all of their purchases through Dick’s to prove a point. That will fade as it always does. Their outrage and anger will be redirected at some other target, some other shiny object, and they’ll forget all about Dick’s.
Meanwhile, the gun rights advocates are unlikely to forget any time soon how Dick’s treated them and what it’s pushing to do with its revenue, namely restrict our rights through legislation. That means no revenue from those folks at all. Not just on guns and hunting merchandise, but no weight sets or tennis rackets either.
Dick’s will feel that once the shine rubs off of it with their temporary allies.
At least, that’s my feelings on the subject.