I sniffled a little when I heard about this. I enjoy Heaven Hill bourbon bottled in Bardstown. One of their warehouses went up in flames in 1996 after a lightning strike and the flow of burning bourbon went to the next warehouse and then the next. Two percent of the world's whiskey supply went up in flame that night.
At the annual Bourbonfest, the CEOs sit at the same table and drink together.
Hard to imagine that with competitors of most other industries.
The CEOs of Budweiser, Coors, Killian's, and Guinness walk into a bar....
...and the bartender takes orders. The CEO of Budweiser says "I'll take a Bud Light. It's crisp, refreshing, and doesn't hurt the budget!"
The bartender moves down the line. The CEO of Coors says "I'll take a Coors light. It's colder, even more refreshing, and won't give you a beer gut!"
The bartender moves down the line. The CEO of Killian's says "These guys are amateurs, give me a Killian's Irish Red. It's smooth, flavorful, and distinct!"
The bartender moves down the line. The CEO of Guinness says "I'll have a water."
The others give a confused look. The bartender says "but... why aren't you ordering a beer?"
He responds, "well, nobody else did."